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The Perfect Anatomy Of A Sales Page That Actually Converts

You will discover what a perfect sales page is, what makes one good, and then the different steps you need to take to get your compelling sales page.

Marlene Konu
13 min readJan 1, 2024
Photo by Jeremy Bishop on Unsplash

Discover the perfect anatomy of a sales page in this blog post!

In just 10 steps, you can have a killer sales page that converts any leads into buyers! Moreover, we’ll see together the pre-work you must do before starting your sales copy.

As a small business owner myself, I was always stuck when I had to create a sales page. So, I have created this “anatomy of a sales page” guide to help me, and I wanted to share it with you today.

Let’s dive in!

What is the perfect anatomy of a sales page?

First, a sales page is a landing page designed to convince visitors to sign up for your online course, coaching program… It’s the gateway to your product and the place where people turn into buyers. A sales page doesn’t just sell anything; it sells a specific product or service.

Generally speaking, a sales page is about creating a single focus and directing traffic to that single destination. There are many different sales pages, such as webinars, ebooks, videos, etc., each with its purpose.

But generally, a sales page creates one clear call to action, and this is where a visitor turns into your customer.

Every word and image on your page needs to point to one goal — persuading readers to buy your product. You could lose potential customers if you don’t set up your sales page correctly.

Furthermore, all the anatomy of a sales page is designed the same way.

But, let’s start with the requirement!

What makes the perfect anatomy of a sales page?

Before writing your best sales page, there is a lot to be done! Here are some essential things to keep in mind.

Your target audience

This is an excellent time to discuss the psychology behind a sales page. A sales page doesn’t work…

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Marlene Konu
Marlene Konu

Written by Marlene Konu

Business Made Simple. Sharing my uncomplicated strategies to start + grow a personal brand that pays. Follow my journey to $100k+ 💁‍♀️

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